EVOLUTION OF A BRAND Group 9: Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt AGENDA •Brand Definition •Unilever - Category Management Strategy -…

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EVOLUTION OF A BRAND AGENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want fewer brands? Evolution of Brand…

EVOLUTION OF A BRAND Group 9: Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt AGENDA Brand Definition Unilever - Category Management Strategy - Brand…