1. Concepts Of Strategic Management The study of strategic management 2. Strategic management Definition Strategic management is that set of managerial decisions and actions…
Chapter Outline system The Brain-Behavior Link Transforming electricity and chemistry into meanings and feelings The interplay of biological, psychological, and environmental…
EXTERNAL ENVIRONMENT ANALYSIS Presented By: CATHERINE T. SANTOS Business Policy & Strategic Managemen 29 October 2005 Objectives Learn how to conduct…
Marketing Environment Dr.Sita Mishra Learning Objectives Describe the environmental forces that affect the company’s ability to serve its customers.…
Lecture # 16&17 Marketing Environment Environment All the actors and forces influencing the company’s ability to transact business effectively with it’s target market.…
Growth of Laptop market in India. • Indian Laptop market is now in sync with global market. • In 2005 that sales of laptops surpassed the sales of desktop computers…
Customer satisfaction of Bsnl products MBA II ntyear major project MARKETING According to marketing concept, an organization should try to provide products that satisfy customers'…
1. Humanistic ApproachAbrahamMaslowCarl Rogers 2. FoundationsA strongreaction to both behaviorism andpsychodynamics.Gained Popularity in the 1960’sand 1970sWe…