1. HOW IS A SUCCESSFULLY DIFFERENTIATED? 2. WHY DIFFERNTIATION? • To build a strong brand • To avoid the commodity trap 3. DIFFERENTIATION MEANING OF 4. Employee Differentiation…

1. Competitive advantage is a company’s ability to perform in ways that competitors cannot or will not match 2. Employee Differentiation 3. Acquire better- trained employees…

1. Competitive advantage is a company’s ability to perform in ways that competitors cannot or will not match 2. Employee Differentiation 3. Acquire better- trained employees…

1. HOW ARE BRANDS SUCCESSFULLY DIFFERENTIATED? 2. MEANS OF DIFFERENTIATIONS 3. 1. Employee Differentiation 4. 2.Channel Differentiation 5. 3.Image Differentiation 6. 4. Services…

1. Brand Differentiation Strategies 2. Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match 3. 1.Employee…

1. How Are Brands Successfully Differentiated 2. Means of Differentiation 1. Employee Differentiation 2. Channel Differentiation 3. Image Differentiation 4. Service Differentiation…