Slide 19-1 Chapter 9 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Communication and Consumer Behavior Slide 2 9-2 Figure 9.1…

Slide 112-1 Chapter 12 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK The Influence of Culture on Consumer Behavior Slide 2 12-2…

Slide 1 16-1 Chapter 16 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Decision Making and Beyond Slide 2 16-2 Levels…

Slide 18-1 Chapter 8 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Attitude Formation and Change Slide 2 8-2 Attitudes…

Slide 1 16-1 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Decision Making and Beyond Slide 2 16-2 Levels of Consumer…

Slide 1 15-1 Chapter 15 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK The Consumer’s Decision- Making Process Slide 2 15-2 Opinion…

Slide 1 3-1 Chapter 3 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Market Segmentation Slide 2 3-2 Market Segmentation The process…

Slide 1 2-1 Chapter 2 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Research Slide 2 2-2 Slide 3 2-3 Quantitative Research…

Slide 1 5-1 Chapter 5 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Personality and Consumer Behavior Slide 2 5-2 What is Personality?…

Slide 1 4-1 Chapter 4 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Motivaciones de el consumidor Slide 2 4-2 Figura 4.1 Modelo…