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1. Chapter 2 CONSUMER(INDIVIDUAL) MOTIVATION 2. Figure 4.1Model of the Motivation Process Learning Needs wants, and desires Tension Goal or need fulfill- ment Drive Behavior…

Documents Copyright © 2006 Pearson Education Canada Inc. Chapter 3 Motivation and Involvement Consumer...

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Documents 4-1 Chapter 4 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK....

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