1. Chapter 3 Personality andConsumer Behavior 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his…

1. PERSONALITY & CONSUMER BEHAVIOR 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his or her…

1. Chapter 3 Personality andConsumer Behavior 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his…

1. KarenHorney(1885-1952) 2. Is Karen Horney a Freudian? Like Freud, she believed in the importance of unconscious motivation, of sexual matters, but she believed that Freud…

Slide 1 5-1 Chapter 5 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Personality and Consumer Behavior Slide 2 5-2 What is Personality?…