1. Consumer Decision Making and Beyond 2. Levels of Consumer Decision Making Extensive Problem Solving Limited Problem SolvingRoutine ResponseBehavior 3. A search by the…
Consumer Decision Making: four views of consumer decision making (Economic man, Cognitive man, Emotional man, Passive man) What is a Model A model is very often referred…
Slide 1 Consumer Decision Making and Beyond CHAPTER FIFTEEN Slide 2 Learning Objectives 1.To Understand What a Consumer Decision Is. 2.To Understand the Three Levels of Consumer…