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1.Seeking Credibility With Consumers in a Confusing Marketplace John F. Stika President, Certified Angus Beef LLC2. Certified Angus Beef LLC • 1978 – Established as the…

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Documents MGT 252 (Winter 2007) Principles of Marketing

1. MGT 252 (Winter 2007) Principles of Marketing Jaewoo Joo 0. Introduction 1. What is marketing (Ch. 1) 2. Dynamic Marketing Environment (Ch. 2) 3. Understanding Customers…