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Slide 1 Integrated Marketing Communications (IMC) Chapter 16 Slide 2 Context Promotional Mix Advertising Public Relations Personal Selling Sales Promotion Promotion Plan…

Quackery Quackery Lesson (Consumer Health Unit) TSWBAT to analyze if an consumer health product advertisement is quackery or not . TSWBAT differentiate between different…

Integrated Marketing Communications (IMC) Context Coordinated; Competitive Advantage Promotion: function of informing, persuading, and influencing the consumerâs purchase…

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Slide 1 Integrated Marketing Communications (IMC) Chapter 16 1 Context Promotional Mix Advertising Public Relations Personal Selling Sales Promotion Promotion Plan Overall…