Documents Stutoday04

1. Planning Business Messages 2. Effective Business Writing Purposeful Concise Audience- Centered 3. Three-Step Writing Process Step 1 Step 3 Step 2Planning Writing Completing…

Documents Integrated Marketing Communications (IMC) Chapter 16.

Slide 1 Integrated Marketing Communications (IMC) Chapter 16 Slide 2 Context Promotional Mix Advertising Public Relations Personal Selling Sales Promotion Promotion Plan…

Documents Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC) Context Coordinated; Competitive Advantage Promotion: function of informing, persuading, and influencing the consumerâs purchase…

Documents Integrated Marketing Communications (IMC)

Slide 1 Integrated Marketing Communications (IMC) Chapter 16 1 Context Promotional Mix Advertising Public Relations Personal Selling Sales Promotion Promotion Plan Overall…