Slide 1IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Slide 2 Any paid form…
Slide 1Chapter 1 Integrated Marketing Communications Slide 2 Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize…
1.An Introduction to Integrated Marketing Communications2. Definition of Integrated Marketing Communications A concept of marketing communications planning that recognizes…
1.IMC Communication Tools IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling2.…
1.An Introduction to Integrated Marketing Communications2. Definition of Integrated Marketing Communications ‘ A concept of marketing communications planning that recognizes…
1.An Introduction to Integrated Marketing Communications2. Definition of Integrated Marketing Communications A concept of marketing communications planning thatrecognizes…
1. IMC Communication ToolsIMC Communication ToolsAdvertisingDirect MarketingInteractive/ Internet MarketingSalesPromotionPublicity/PublicRelationsPersonalSelling 2. DEFINITION…
1. IMC Communication Tools IMC Communication Tools Advertising Direct Marketin g Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling…