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An Overview of Marketing Prepared by Deborah Baker Texas Christian University Chapter 1 Learning Objectives 1. Define the term marketing 2. Describe four marketing management…

An Overview of Marketing Prepared by Deborah Baker Texas Christian University Chapter 1 Learning Objectives 1. Define the term marketing 2. Describe four marketing management…

Slides prepared by Petra Bouvain University of Canberra Chapter 1 An overview of marketing Learning objectives 1 Define the term marketing 2 Explain the marketing exchange…

An Overview of Marketing Prepared by Deborah Baker Texas Christian University Chapter 1 Learning Objectives 1. Define the term marketing 2. Describe four marketing management…