Documents Chapter 1 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning 1 An Overview of...

An Overview of Marketing Prepared by Deborah Baker Texas Christian University Chapter 1 Learning Objectives 1. Define the term marketing 2. Describe four marketing management…

Documents An Overview of Marketing

An Overview of Marketing Prepared by Deborah Baker Texas Christian University Chapter 1 Learning Objectives 1. Define the term marketing 2. Describe four marketing management…