Abstract Customer relationship management (CRM) is a management strategy that unites information technology with marketing. It originated in the United States in the late…

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CLASSIFICATION OF E-COMMERCE Classification of e-commerce The classification of ecommerce is based: who orders, the goods and services to be sold, who sold those goods and…

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E-COMMERCE MAYUR AGARWAL Introduction E-commerce is more than just buying and selling products online. Instead, it encompasses the entire online processes of developing,…

Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Section 9.1: Bullet Text Study Guide Enterprise Systems Enterprise systems, or enterprise…

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BASIC SALES CONCEPTS The need for sales Where does the sales function fit in an organization Salespeople – Why they are important? Salespeople are “active representatives…