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The Go- Getters Mario Jason Mechale’ Priscilla Theo MAKE-TO-ORDER
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  • 1. The Go-Getters Mario Jason Mechale Priscilla Theo MAKE-TO-ORDER

2. A process choice decision in which goods and services are generally produced and delivered as one-of-a- kind or in small quantities. They are designed to meet customer specifications. They are considered custom products. WHAT IS IT? 3. Customers receive an added benefit by availability of custom goods A higher standard of quality is maintained. Products can be personalized which can add sentimental value Customer service level increased as communication and follow up more necessary with custom items WHY MAKE TO ORDER? 4. In order to conduct our group conversations, we first used text messaging. It was quite difficult to follow as SMS text messaging is greatly effected by how good your cell phone signal is. We then moved to a free app GroupMe that works on Android, IPhone, and the computer. GroupMe allows photo and file sharing and does not delete conversations when you exit out of the program METHOD OF GROUP COMMUNICATION 5. GROUPME 6. We chose five(5) different businesses to determine whether their products were make-to-order. Each one of these companies are in a different field, or genre. The five companies that we have conducted research on are: Speakeasy Original, Dell Computers, Subway, Edible Arrangements, and Pattons Metal Working Solutions. RESEARCH ENTITIES 7. Speakeasy Original - Specializes in custom made to order jewelry. Dell Computers - A computer company that specializes in a plethora technological devices. Subway - A sandwich company that targets customers who are trying to live healthier lifestyles. Edible Arrangements This company makes custom order fruit arrangements that are assembled to resemble a bouquet of flowers. The fruit is obviously edible, so hence an edible arrangement Pattons Metal working solutions - This company specializes in custom made steel products. This company produces standard and made to order goods. RESEARCH ENTITIES DESCRIBED 8. When this company was found they had products that had already been created. These products would be considered standard products as there is no way to customize them in its current form. However, the owner focuses on customizable jewelry in which you can customize as you please. SPEAKEASY ORIGINAL 9. Why make-to-order products? The owner is a metal worker and this is a side business. He enjoys making jewelry on the side and has no store front or physical site to display products. SPEAKEASY ORIGINAL 10. SPEAKEASY ORIGINAL YES 11. The Assemble-To-Order strategy is designed to get products into customers' hands as quickly as possible while allowing for the product to be slightly customizable. Dell is one of the leading manufacturing companies that have mastered the system which is dependent on the integration of information technologies throughout all aspects of the company's operations. Dell is described as being "virtually" integrated, as opposed to vertically integrated, which is why it is considered to being one of the leading companies using the ATO business model as oppose to using the MTO business model. DELL 12. Dell is also capable of matching the diversification of products with the new marketing styles. However, this can only be done with the products produced by the designated manufacturers. If the consumer requests or desires to add a product that is not available through Dell, then the requested cannot be granted. If the consumer is purchasing a Dell product they are obligated to use what Dell is offering. This is the defining reason why it is not considered to be a make- to-order manufacturer. DELL 13. Why assemble-to-order products? Assemble-to-order allows for Dell to make the product to the customers liking but still get them the product quickly. Reducing the ability to customize allows them to reduce the time to complete the product and also still allow the customer to pick what they want. DELL 14. DELL NO 15. Assemble-to-order is "The configuration of standard parts, sub-assemblies or services that can be selected by customers from a limited set." Subway uses this process choice for its sandwiches. The customers are allowed to pick and choose what breads, vegetables, meat, and sauce to put into their sandwich. However, like Dell, you can only select from the choices placed before you. The remainder of Subways products are standard products. The cookies, chips, bottled drinks and fountain drinks are all products that come as is. SUBWAY 16. Why assemble-to-order products? Subway has made strategic choices in what products to sell and use for its sandwiches. Making the sandwiches make-to-order would cause for a higher skilled workforce and increase costs in its usually lean stores. In its current model, the workforce does not have to be highly skilled in culinary arts as all they have to do is assemble the sandwich the way the customer requests. SUBWAY 17. SUBWAY NO 18. Edible Arrangements products are make-to-order. The main reason for them being made to order is because fruit perishes quickly. While they do have ideas for fruit bouquets and treats that would be considered assemble-to-order, they allow you to make your own bouquets and pick the fruit(s) that you want to include in them. EDIBLE ARRANGEMENTS 19. EDIBLE ARRANGEMENTS YES 20. While the vast majority of the products are standard, some of the products can be customized to the customers liking. The customer can send drawings showing the specifications of the product and Pattons makes it just as they request. PATTONS SALES CORPORATION 21. Why make-to-order products? As a distributor of steel, any customizable options Pattons provides for its customers adds value and distinguishes them from the competition. 22. PATTONS SALES CORPORATION YES