1. International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org Volume 2 Issue 7ǁ July. 2013ǁ PP.38-52…

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Abstract Customer relationship management (CRM) is a management strategy that unites information technology with marketing. It originated in the United States in the late…

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By Eugene Win CRDE Copyright. Eugene Win CRDE 2009 Revenue Management... Where is it originated? It is originated in the airline industry. Marriott International Lodging…

Integrating All Direct Marketing Channels to Build Customer Loyalty A BMW Case Study Kay Madati, Relationship Marketing Manager BMW Arthur Middleton Hughes, VP for Strategic…

Kentucky Fried Chicken INTRODUCTION OF KFC: Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant chain worldwide with almost 1000, outlets located…

1. ecowise smBe Green & Profitable John Baeseman, P.E, EDP Manager, Workflow Solutions May 18, 2009 2. As awareness and concern over global warming becomes an increasingly…

[email protected] Introduction Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant chain worldwide with almost 1000, outlets located in well over…