THE ROLE OF SOCIAL MEDIA IN CUSTOMER COMMUNICATION IN BUSINESS-TO-BUSINESS MARKETS Abstract The objective of this study is to create an understanding what is the role of…
Social media vs health: Is it bad, doctor? Clo Willaerts (@bnox) VAKA, 28/09/2011 Business book Versions: ⢠The Conversity Model Het Conversity Model ⢠ePub, Kindle…
The Social Web for the rest of us (ft. the city of Mechelen as a shining example) Clo Willaerts (@bnox) Jong Voka Mechelen, 20/09/2011 Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/…
Getting closer to the customer A challenge for the C-suite A report from the Economist Intelligence Unit Sponsored by Getting closer to the customer A challenge for the C-suite…
Marketing Management Defining Marketing for the TwentyFirst Century The Chartered Institute of Marketing ‘Marketing is the management process that identifies, anticipates…
1. Aeromark Established Company (21 years) Data capture solutions – Rail Sector 1990 GPS location solutions – Transport and logistics 1995 (2001 Mobile News innovation…