Marico Industries A Project Report on “Brand Awareness, Brand Recall of Tirupati Oil & Gold Coin Tiles” Courtesy: Partial Fulfillment of the Requirement for the Master…
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Brand Management Project Report on Marlboro By SHAUNAK GOSWAMI Enrollment No. 10BSPHH010718 TABLE OF CONTENTS 1. 2 The origin and genesis of the Marlboro brand Corporate…
Comparison of brand failures and brand success (Selected cases of MNCs) A Research project Submitted as a part of semester studies Of Department of MBA-FT (IVSemester) INSTITUTE…
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INTRODUCTION In the era of liberalisation and globalisation, markets all over the world are going through a metamorphosis. The present day consumers are regularly exposed…
BRAND POSITIONING PROCESS PRACTICAL PROCESS FOR DESIGNING THE BRAND PLATFORM Brand Positioning Positioning is at the heart of marketing strategy and it is the last step…