INTRODUCTION In the era of liberalisation and globalisation, markets all over the world are going through a metamorphosis. The present day consumers are regularly exposed…

My Project Paper Excellence is our Passion My Project Paper has come in existence to ease companies and students to prepare best of project with professionalism to showcase…

Cosmetic Industries in India PREPARED BY: ANAM KHURSHEED BBA ­ 3 (A) INTRODUCTION cosmetics: are substances used to enhance or protect the appearance or odor of the human…

Slide 1 Marketing Management 1 REVIEW OF THE COSMETIC INDUSTRY WITH SPECIFIC REFERENCE TO FAIRNESS CREAMS IN INDIA FROM 2002-2007 The Indian Cosmetics Industry is defined…

ASCI Journal of Management 41(1): 91–108 Copyright © 2011 Administrative Staff College of India Deepmala Baghel*, Parthasarthy**, Meenakshi Gupta*** Innovation in Indian…