BRAND POSITIONING PROCESS PRACTICAL PROCESS FOR DESIGNING THE BRAND PLATFORM Brand Positioning Positioning is at the heart of marketing strategy and it is the last step…
1. MAKING THEMOST OF A POLARIZING BRAND 2. CONTENTS 1) WHAT ARE POLARIZING BRANDS ? 2) HOW TO CAPITALIZE ON POLARIZATION? 3) WHY POLARIZE? (POINTS-OF-PARITY & POINTS-OF-DIFFERENCE)…
Part-4 Part-4 BUILDING STRONG BRANDS Chapter-10 CRAFTING THE BRAND POSITIONING Positioning is the act of designing the company's offering and image to occupy a distinctive…
DIFFERENTIATION AND POSITIONING No company can win if its products and offerings resemble every other product and offering. Developing and Communicating a Positioning Strategy…
DIFFERENTIATION AND POSITIONING No company can win if its products and offerings resemble every other product and offering. Developing and Communicating a Positioning Strategy…