Documents Driving Brand Value Through CSR - Kellie McElhaney

“Best Practices in Driving Brand Value Through Corporate Responsibility” Professor Kellie A. McElhaney Who I am. Recovering banker Professor at UC Berkeley/ Haas School…

Business Driving Brand Value Through CSR - Kellie McElhaney

1. “ Best Practices in Driving Brand Value Through Corporate Responsibility ” Professor Kellie A. McElhaney 2. Who I am. Recoveringbanker Professor atUC Berkeley/ Haas…

Business Bookey Boog CSR Strategy & Branding Haiku

JUST GOOD BUSINESS by Kellie A. McElhaney PART II: Connecting CSR Strategy & Brand SEVEN RULES OF THE ROAD Boog Bookey, Managerial Marketing October 21, 2010 My presentation…

Documents Newsletter Issue 4

T h e i n t e g r a t i o n i s o n t r a c k What’s Rockin? Although we are only a few months into the massive task of integrating our two Asian organisations, there is…