Documents Driving Brand Value Through CSR - Kellie McElhaney

“Best Practices in Driving Brand Value Through Corporate Responsibility” Professor Kellie A. McElhaney Who I am. Recovering banker Professor at UC Berkeley/ Haas School…

Business Driving Brand Value Through CSR - Kellie McElhaney

1. “ Best Practices in Driving Brand Value Through Corporate Responsibility ” Professor Kellie A. McElhaney 2. Who I am. Recoveringbanker Professor atUC Berkeley/ Haas…

Documents Corporate Social Responsibility in a 2011 business environment MEA National Conference April 2011.

Slide 1 Corporate Social Responsibility in a 2011 business environment MEA National Conference April 2011 Slide 2 Agenda What is CSR? What value does it add to your business?…

Documents Corporate Social Responsibility in a 2011 business environment

Corporate Social Responsibility in a 2011 business environment MEA National Conference April 2011 Agenda What is CSR? What value does it add to your business? In 2011 what…