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BRANDING AND MARKETING PROMOTION STRATEGIES (Part I) Core Text: “Strategic Brand Management” by Kevin Lane Keller (2nd Edition) Presented by: PROF. HIMMAT ADISARE BRANDS…

Documents Keller 1993

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Author(s): Kevin Lane Keller Reviewed work(s): Source: Journal of Marketing, Vol. 57, No. 1 (Jan., 1993),…

Documents Brand

Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing…

Technology 10120140504001

Microsoft Word - 1 AN EXPLORARTORY STUDY ON BRAND MANAGEMENT CURRENT TRENDS AND FUTURE DIRECTIONS International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN…

Documents Brand Architecture Workbook

Brand Architecture Workbook By Dave Dunn Brand Architecture — Blueprint for Success 1 W CONTENTS I. Introduction...................................................................................2…

Business Digital Strategy in the NOW Economy: Proactive and Real-timehare722f 110722091721-phpapp01(1)

Slide 1 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 1 Digital Brand Strategy in the NOW Economy: Proactive and Real-Time Social Media In…

Documents Strategic Brand Management

Strategic Marketing 1. Imperatives for Market-Driven Strategy 2. Markets and Competitive Space 3. Strategic Market Segmentation 4. Strategic Customer Relationship Management…

Documents Chapter 4-Market-Focused Program Development

Chapter 4 : Market-Focused Program Development Prepared & Taught by: Mr. SAING Sokhsophal, MBA Marketing Lecturer Human Resources University 1 Chapter Content I. Strategic…