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Technology 13 Easy AB and Split Test Screwups - Conversionista Meetup - Stockholm

1. 13 Easy split testing f***ups1 @OptimiseOrDie 2. Top Fuckups for 2013 1. Testing in the wrong place 2. Your hypothesis inputs are crap 3. No analytics integration 4. Your…

Technology 02 GoMeasure (sg and kl) - keynote - john jersin - google.ppt

1. Re-thinkingMeasurementand AttributionJohn JersinProduct Manager, Google 2. In the last 15 months... Background•  The mobile internet is today’s main driver of growth…

Business NTU MBA - Data-Driven Insights - 2011-10-14.ppt

1.Understanding theWorld through DataNTU MBA 14 Oct 2011Vinoaj VijeyakumaarSenior Conversion Specialist, Google Southeast Asia gplus.to/vinoaj twitter.com/vinoaj conversionroom-japac.blogspot.com2.…

Marketing Increasing Conversion with Valuable Data by Marc Downer

1. INCREASING CONVERSION WITH VALUABLE DATA 2. WHO AM I? Head of User Experience, Pancentric Digital • 6+ Years Industry Experience working with clients such as Thomson…

Marketing Ingenio Marketing: SEO & SEM media kit

1. Search Engine optimization strategy 2. The Internet is transforming how we do business and live. No longer can your business just put up a website and consider it a job…

Internet John lewis lego craig sullivan 1335

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Documents 20 top AB testing mistakes and how to avoid them

1. Oh Boy!These A/B tests appear tobe bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Business Conversion Optimisation 2012

1. Hey ... you have a leaky bucket! Conversion Optimisationwww.ArrowInternet.com.au 2. Why should you listen to me ? Increased conversion rate by 316% for Fuji Xerox in…

Business AdMix Affiliate Network

1. you pay nothing unless a sale is made 2. Market Pressures Google raises the bar in Paid Search with AdwordsQuality Score Search Engines continually improving their…

Technology Delivering World-class User Experience and Increased Conversion

1. Delivering World-class User Experience & Increased Conversion Online Retailer Conference & eCommerce Expo Chaminda Ranasinghe Digital Director - EnergyAustralia…