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Brand Decisions A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. What is Brand? A name term, sign, symbol…
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Brand Positioning Presented by Amit shukla Roll no 40 MBA 05 Vinay sharma Roll no 34 MBA 05 1 Brand positioning DEFINITION OF A BRAND A BRAND . . . ± ± IS A PROMISE TO…
A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS) Master Thesis in Business Administration…
INTRODUCTION Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. Branding is the art and cornerstone…
A SUMMER TRAINING PROJECT REPORT ON ³CONSUMER¶S PERCEPTIONS ON KCC BANK LTD.´ UNDERTAKEN IN SUBMITTED IN PARTIAL FULLFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS…