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Product Positioning M.Ramesh AIMS Product Positioning The decisions and activities that create and maintain a certain concept of the firm’s products in customers’ minds.…

Documents A Study on Brand Awareness With Special Referance to Maruti Ritz.

1.1EXECUTIVE SUMMARY The new millennium is not just a new beginning; it is a continuation of trends in human behaviour that have been following cyclical patterns throughout…

Documents Measuring the Contributions of Brand to Shareholder Value

V O LU M E 2 1 | N U M B E R 4 | FAL L 2 0 0 9 Journal of APPLIED CORPORATE FINANCE A MO RG A N S TA N L E Y P U B L I C AT I O N In This Issue: Market Efficiency and Risk…

Documents Brand Decisions

Brand Decisions A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. What is Brand?  A name term, sign, symbol…

Documents research on consumer perception towards mobile marketing.

TERM PAPER CONSUMER PERCEPTION TOWARD MOBILE MARKETING DATE 17/05/2010 SUBMITTED TO MR.AMIT LAL SUBMITTED BY IRFAN 10900856 DEEPAK KUMAR 10901075 RAMNIWASH 10903356 RAJEEV…

Documents Project Report consumer behaviour (Icici Pru)

PROJECT REPORT ON A STUDY ON “CONSUMER BEHAVIOR” ON CAPITAL GUARANTEES SCHEMES IN REFERENCE TO ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD. BY Dasari Ravi REGISTRATION…

Documents Brand Positioning

Brand Positioning Presented by Amit shukla Roll no 40 MBA 05 Vinay sharma Roll no 34 MBA 05 1 Brand positioning DEFINITION OF A BRAND A BRAND . . . ± ± IS A PROMISE TO…

Documents THESIS

A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS) Master Thesis in Business Administration…

Documents Sudheer Total Project

INTRODUCTION Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. Branding is the art and cornerstone…

Documents Project Report

A SUMMER TRAINING PROJECT REPORT ON ³CONSUMER¶S PERCEPTIONS ON KCC BANK LTD.´ UNDERTAKEN IN SUBMITTED IN PARTIAL FULLFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS…