Consumer Attitude Formation and Change Session 8 16th / 30th Oct / 3rd November 2008 1 Definition An attitude is a learned predisposition to behave in a consistently favourable…

1. Consumer AttitudeFormation and ChangeCHAPTEREIGHT 2. AttitudeA learnedpredisposition tobehave in aconsistentlyfavorable orunfavorable mannerwith respect to agiven object.2Copyright…

1. Chapter 8Consumer AttitudeFormation and Change Consumer Behavior,Ninth EditionSchiffman & Kanuk Copyright 2007 by Prentice Hall 2. Chapter Outline• What Are Attitudes?•…

1. CHAPTEREIGHTConsumer AttitudeFormation and Change 2. Learning Objectives1. To Understand What Attitudes Are, How They Are Learned, as Well as Their Nature and Characteristics.2.…

1.Chapter 8 Consumer Attitude Formation and Change Consumer Behavior, Eighth Edition SCHIFFMAN& KANUK2. Attitude A learned predisposition to behave in a consistently…

1. Strategies forConsumerAttitudeChange 2. AgendaIntroductionAttitude FormationStrategies of Attitude ChangeConclusion 3. What Are Attitudes? 4. Definition ofAttitudeA learnedpredisposition…

1. Copyright © 2006 Pearson Education Canada Inc. Chapter 7 Consumer Attitude Formation and Change Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das 2. Copyright ©…

1. Consumer Attitude Formation and Change CHAPTER EIGHT 2. Learning Objectives 1. To Understand What Attitudes Are, How They Are Learned, as Well as Their Nature and Characteristics.…

1. ATTITUDE FORMATION Shruti verma Nidhi varshney 2. Content  What Are Attitudes?  The attitude “object”  Attitudes characteristics  Structural Models of…

Slide 18-1 Chapter 8 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Attitude Formation and Change Slide 2 8-2 Attitudes…