Documents Attitude presentation

1. ATTITUDE FORMATION Shruti verma Nidhi varshney 2. Content  What Are Attitudes?  The attitude “object”  Attitudes characteristics  Structural Models of…

Education Consumer Behavior- Consumer Attitude Formation and Change

1.Chapter 8 Consumer Attitude Formation and Change Consumer Behavior, tenth ed.,SCHIFFMAN & KANUK2. Outline What Are Attitudes? The attitude “object” Attitudes characteristics…