Consumer Attitude Formation and Change Session 8 16th / 30th Oct / 3rd November 2008 1 Definition An attitude is a learned predisposition to behave in a consistently favourable…
1. Chapter 8Consumer AttitudeFormation and Change Consumer Behavior,Ninth EditionSchiffman & Kanuk Copyright 2007 by Prentice Hall 2. Chapter Outline• What Are Attitudes?•…
1. CHAPTEREIGHTConsumer AttitudeFormation and Change 2. Learning Objectives1. To Understand What Attitudes Are, How They Are Learned, as Well as Their Nature and Characteristics.2.…
1.Chapter 8 Consumer Attitude Formation and Change Consumer Behavior, Eighth Edition SCHIFFMAN& KANUK2. Attitude A learned predisposition to behave in a consistently…
1. Consumer Attitude Formation and Change CHAPTER EIGHT 2. Learning Objectives 1. To Understand What Attitudes Are, How They Are Learned, as Well as Their Nature and Characteristics.…