1. COLLABORATIVE INNOVATION CAN CONSUMERS REALLY BE CREATIVE? 2. 20 60 60 60 90 100 110 160 170 220 270 340 400 550 630 800 1,070 1,410 1,770 0 200 400 600 800 1,000 1,200…

1. Service by Joe Dager, Business901 2. Service80% of Companies believe they deliver aSuperior Service, only 8% of Customers agree 3. ServiceWe are in a Service Economy Do…

Slide 1S-D Logic The Service-Dominant Logic of Marketing Presented By:Presented To: Robert F. LuschMMA Annual Conference Professor of MarketingChicago, Illinois University…

Slide 1S-D Logic Alternative Logics for Service Innovation Global Advanced Technology Innovation Consortium Conference Global Innovation Challenges and Opportunities Sept…

Slide 1S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L. Vargo, University…

Slide 1 Slide 2 1 © E. Gummesson 2008 Slide 3 2 22nd Service Conference and Workshop University of Westminster London, November 2008 HOW ARE SERVICE-DOMINANT LOGIC, SERVICE…

1. 1To be published in the Marketing Theory, special issue on value co-creation, forthcoming 2011 VALUE CO-CREATION IN SERVICE LOGIC.A CRITICAL ANALYSISChristian Grönroos…

Journal of Business Research, Volume 62, Issue 3, Advances in Brand Management, March 2009, Pages 379-389 Co-Creating Brands: Diagnosing and Designing the Relationship Experience…

Slide 1 Slides for Chapter 11 1 Contribution of Services Industries to Global GDP The concept of service Grönroos (2001: 7) defines the service concept as: â.. an activity…

Slide 1 Slides for Chapter 11 1 Contribution of Services Industries to Global GDP The concept of service Grönroos (2001: 7) defines the service concept as: â.. an activity…