Proxama Mobile Retail Engagement Solution.

Cosa significa diventare un'azienda "Seamless Omnichannel" (ovvero gestire tutti i canali dai negozi all'e-commerce al mobile senza strappi), quali vantaggi…

Most companies treat sales like an art, but they are discovering that the sales process needs to become more of a science. Perfecting sales execution By Giovanni Arnese,…

CHAPTER 11 DISTRIBUTION Marketing Management by Arun Kumar and N Meenakshi © Vikas Publishing House Pvt. Ltd. 2006 LEARNING OBJECTIVES • Various functions performed by…

1. Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities… 2. Reasons…

Designing Marketing Programs to Build Brand Equity Building Customer-Based Brand Equity BRAND BUILDING TOOLS AND OBJECTIVES Choosing Brand Elements Brand name Logo Symbol…

CRM in the Banking Industry Declaration: The author agrees and acknowledges that all reference to logos, brand names, manufacturers etc, in this knowledge artifact, has been…

1. Selected Projects and Experiences March, 2009 1 2. Our experience and expertise is based on a large set of assignments in different functions, companies and geographies…

Distribution channels INTRODUCTION Channels Of Distribution describes the varieties of intermediaries (i.e., agents, wholesaler and retailers) involved in moving products…