Social Media for Business

Social Media for Business

Erica NisticoScout Digital Marketing

@enistico @ScoutSocialfacebook.com/ScoutSocial

scoutdm.com.au

Disclaimer:This is my approach to social media for business…

Warning:Social media is not a silver bullet for business

development.

Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…

What is social media?

A digital means of interaction and communication.

Sharing ideas and information, and engaging in conversations online.

Networking vs Social Media

The good, the bad and the ugly.

Don’t do social…

Don’t do social…Be social!

Reasons for using social media for business

• Building brand awareness

• Improving online presence

• Communication

• Convenience

• Demonstrate expertise

• Promote key products/services

• Attract like-minded clients

Reasons for using social media for business

• Listening

• Learning

• Product and service development and research

• Feedback

• Market research

• Enquiries

• Referrals

Aims and Objectives

Aims: Broad and General.Objectives: Specific and Measurable.

AudiencesKnow who you are talking to,

and what is important to them.

Brand Personality

Know who your business is and how it “talks”.

Content Strategy

Needed to continually feed the social media beast.

• Relevant to your brand.

• Of interest to your audiences.

• Will assist to achieve aims and objectives.

Channel Strategy

• What channels are your target audiences using?

• What channels are best suited to your content?

• What channels will assist in achieving your aims and objectives?

• How many channels can you (realistically) maintain?

Channel Strategy

Different uses/approaches for different channels:

• Website: “hub” for all activity.

• Facebook Page: social/behind the scenes, informal.

• LinkedIn company page: company news/updates.

• Twitter: short company updates and shared news.

• Email: regular summaries of all key activity.

Campaign Strategy

Additional “blast” activities to complement day-to-day activities, e.g. social media competitions, email

campaigns, online advertising campaigns etc.

AnalyticsMeasure to track results against

initial Aims and Objectives.

Ongoing Maintenance and Refinement

Use results and experiences to refine activities and overall strategy.

Aims and Objectives

Audiences

Brand Personality

Content Channels

CampaignsAnalytics

Digital/Social Media

Strategy

Example

Example

Company A

• Website

• Store front with sign

Example

Company A

• Website

• Store front with sign

Company B

• Website with blog

• 500 email database

• 150 Facebook Page likes

• 200 Twitter followers

• 50 LinkedIn company page followers

Summary and tips

• Know your aims and objectives

• Know your audience/s

• Have a strategy

• Continually source and create content

• Don’t forget about email

• Use channels differently

• Measure, learn and refine

• Make social media a help, not a hindrance

• Enjoy!

Thank you!Any questions?

Download the outline of this presentation at scoutdm.com.au/SM4B.pdf

@enistico @ScoutSocialfacebook.com/ScoutSocial

scoutdm.com.au