1. BRAND POSITIONING – PART 4 DIFFERENTIATION STRATEGY 2. Every brand seeks to differentiate! 3. Strategic differentiation is the key. 4. The struggle for differentiation…
Slide 1 Chapter 9 Objectives After reading Chapter 9, you will be able to: Define differentiation and positioning and explain why they are important elements of marketing…
Slide 1 Differentiation تميز & Positioning وضع Chapter 6 Slide 2 Dr. Elan MKG 2012 Slide 3 3 Positioning – Is the way the product is defined by consumers on…
New Marketing for the New Economy Philip Kotler, Ph.D. Kellogg Graduate School of Management Northwestern University Society for Marketing Advances Orlando, Florida November…
Luxury Brand Strategy of Louis Vuitton Introduction: Louis Vuitton Malletier commonly referred to as Louis Vuitton, or sometimes shortened to LV, is a French luxury fashion…
1. How Are Brands Successfully Differentiated 2. Means of Differentiation 1. Employee Differentiation 2. Channel Differentiation 3. Image Differentiation 4. Service Differentiation…