1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies 2. Chapter 9 Objectives After reading Chapter…

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Slide 1 Chapter 9 Objectives  After reading Chapter 9, you will be able to:  Define differentiation and positioning and explain why they are important elements of marketing…

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Chapter 9 Objectives After reading Chapter 9, you will be able to: Define differentiation and positioning and explain why they are important elements of marketing strategy.…