Documents Celebrity Endorsement

Seminar Report ON “Impact of Celebrity Endorsement ” BY SHILPA AGRAWAL 2009- 2010 IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION DEGREE DISHA INSTITUTE OF…

Documents Celebrity Endorsement

SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more…

Documents Consumer Behavior to Communication

Consumer Behavior /Response to communication What is advertising sender encode TV, print, WOM, Internet ,POS =ATL/BTL Manage the Noise ,filters medium decode It is successful…