Seminar Report ON “Impact of Celebrity Endorsement ” BY SHILPA AGRAWAL 2009- 2010 IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION DEGREE DISHA INSTITUTE OF…
SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more…
1. 1Trust & BrandsWhy being trusted should be your #1 guiding principle 2. 222Here’s what I’ve learntabout ‘Trust in Markets?’from a lecture byProfessor the Lord…