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STRATEC!C BRAND NANACENENT BU!LD!NC, NEASUR!NC, AND NANAC!NC BRAND EOU!TY Kevin Lane Keller Amos Tuck School of Business Dartmouth College hat is a Brand? · A /9.51 is a…

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1. BRAND MANAGEMENT Courtesy of:Prof. Kevin L. Keller Amos Tuck School of Business Dartmouth College, USA Adrian Monoranu [email_address] www.monoranu.ro http://twitter.com/monoranu…

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PowerPoint Presentation WEEK 2: Brand Management & Brand Leadership Model * * 2 2 * * * * * * WHY SPEND $ ON ADVERTISING TO FIX “BROKEN” BRANDS? * * * * * * * * *…

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