1. BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION Grace Abilay MM 513 – Marketing Management 2. OBJECTIVES What are customer value and satisfaction, and how can companies…

Chapter 3 Building Customer Satisfaction, Value, and Retention PowerPoint by Yu Hongyan Business School of jJilin University Prof.Yu Hongyan,JLU Agenda Deliver customer value…

Slide 1Copyright 2004 © Pearson Education Canada Inc. 3-1 Chapter 3 Building Customer Satisfaction, Value, and Retention Slide 2 Copyright 2004 © Pearson Education Canada…

Slide 1 Slide 2 18/3/2003 Chapter 5 Building Customer Satisfaction, Value and Retention and Loyalty Slide 3 18/3/2003 What is a Customer? “The customer is value-maximizer,…

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 3-1 Chapter 3 Building Customer Satisfaction, Value, and Retention by PowerPoint by Milton M. Pressley University of New Orleans…

* Marketing Management (Text book Chapter) Members #04 Ms.Tanawan K. #08 Mr.Noppadol S. #10 Mr.Chonlakon B. #11 Ms. Tippawan S. #13 Ms. Panpilas P. #18 Ms. Atchara N. * Building…

Building Customer Satisfaction, Value and Retention Integrated Marketing Communication (Bag.2) Sumber Bacaan Kotler dan Keller, Prinsip-prinsip Pemasaran, Prentice Hall,…

Building Customer Satisfaction, Value and Retention Building Customer Satisfaction, Value and Retention Sumber Bacaan Kotler dan Keller, Prinsip-prinsip Pemasaran, Prentice…