1. EventsProduct, Service or Experience? 2. Learning ObjectivesAt the end of this session participants should beable to:• Define the characteristics of and highlight the…

Slide 1 chapter 4 B2B buying behaviour Slide 2 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature…

Slide 1 Topic 2 marketing environment Slide 2 2-2 Brassington & Pettitt, Essentials of Marketing 2e, © Pearson Education 2007 learning objectives_1 Importance of the…

Slide 1 Consumer Behaviour Lecture 3 Slide 2 Objectives of this session Recap previous session Understand the decision-making processes that consumers go through as they…

Slide 1 B2B Buying Behaviour Lecture 4 Slide 2 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature…

Direct & Mobile Marketing International University College Contents Definition Techniques Objectives Benefits Mobile Marketing & The iPhone Definition An interactive…

Introduction Numerous scholars have acknowledged that since its inception into the English language in 1561, marketing has met with much ignorance, misrepresentation and…