MARKETING STRATEGY OF PARLE-G MARKETING STRATEGY OF PARLE-G Biscuit Industry profile Two sectors of Biscuit Industry Unorganised sector Organised sector 40% 60% Introduction…

GROUP 6 OPERATION MANAGEMENT PROJECT PARLE-G HISTORY :­ Established in 1929 BY MR. MOHANLAL DAYAL CHAUHAN WITH HIS 5 SONS y1929 : COMPANY PRODUCED SWEETS AND CANDIES y1939…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

Slide 1Rural Marketing Group - 4 Slide 2 We are…. Name Roll No. Shehnaz Bajaria03 Sumit Bhatia05 Wilson D’Souza13 Stephaney Fernandes17 Abhishek Kumar28 Augustine Moniz37…

1. G = GENIUS 2. PARLE PROFILE COMPANY TYPE- Private ltd. traded INDUSTRY- BISCUITS AND CONFECTIONERY FOUNDED- IN 1929 FOUNDER- CHAUHAN FAMILY HEADQUARTERS-…

Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis…

Marketing Strategy Group - 6 • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit…

1. Marketing StrategyGroup - 6 2. PRESENTATION OVER VIEW• Overview of Biscuit Industry in India• Porter’s Model• About Parle• Parle Products• Parle SWOT analysis•…

1. A successful completion of job is based upon the chain of factors combining together to make an integral outcome. We take this opportunity to express our deep sense of…