Parle-G

GROUP 6OPERATION

MANAGEMENT PROJECT

PARLE-g

History :–Established in 1929 BY MR. MOHANLAL DAYAL CHAUHAN WITH HIS 5 SONS1929 : COMPANY PRODUCED SWEETS AND CANDIES1939 : EXPANDED TO MANUFACTURE AND SELL BISCIUTS. AT SAME TIME SET UP PARLE BOTTLING COMP.1950 : PARLE PRODUCTS PVT. LTD WAS INCORPORATED AND ALL THE BROTHERS BECAME ITS FIRST DIRECTORS

OVERVIEW

1st brands – Parle Glucose and Parle Monaco

Market leader in many products35% share of the total biscuit

market15% share of the total

confectionery market

14 manufacturing units for biscuits & 5 manufacturing units for confectioneries

Parle has largest such manufacturing units in India

Annual turnover 2000 crores

Company profile• Name of the company: Parle Products Pvt ltd.

• Established in the year: 1929

• Chairman: Sharad Chauhan

• Directors: i) Anup Chauhan

ii) Amol Chauhan

• Address of head office: V.S. Khandekar marg,

VILE PARLE(East),

Mumbai-400057.

MANUFACTURING PROCESS

KISSME BAR

MANGO BITE

MELODY

MAGIX

PARLE CREAM

ORANGE CANDY

POPPINS

ROLA-A-COLA

TOFFEES

MILK SHAKTI

CERTIFICATION:

• As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO 9000 certification.

• The Parle name symbolizes quality, health and great taste. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad, which has resulted into Parle-G being the “Worlds largest selling biscuit".

Quality

• Hygiene is the precursor to every process at Parle.

• The same perfect quality across the nation and abroad.

Major Mkt Share ( Organised Sector)

Parle G35%

Britania31%

Sunfeast9%

Priyagold15%

Others10%

Biscuit Industry major players

LOCATIONS:• First Factory:- Mumbai

• Second Factory:- Bhadurgarh

• Third Factory:- Bangalore

• Next- Rudrapur (Uttranchal)

1500 WHOLESELLERS

4,25,000 RETAIL OUTLETS

EXPORTS OF PARLE PRODUCTS

PILLARS OF SUCCESS:

• · Learning

• · No Compromise on Quality

• · Hard Work

•The consumer is the focus of all activities at Parle.

•Customer Relationships are the core endeavors at Parle.

REASONS FOR MARKET LEADER:

• Mass Production i.e. Volume

• Cost Cutting: They are in Backward Integration so that to cover

• The profit by introducing sugar plants, Maida plants as well as

• Packaging Plant.

• · Taste

How Parle – G has utilized the power of advertisement to attach with people’s emotions, right

from the beginning.

PARLE – G SPONSORED TELE-SERIES SHAKTIMAN

CORPORATE SOCIAL RESPONSIBILITY:

• Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over.

• organizes Saraswati Vandana in the state of West Bengal

• Golu Galata in TamilNadu, held during Navratri

CONCLUSION

PARLE is one of the best manufacturing company of Biscuits and other products among their Competitors.PARLE Company using new technology. That is the key point of Success of PARLE.

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