MKT 400 Marketing Research Lecture 4 Dr. Anjala Krishen Dept. of Marketing 1 Measurement and Scaling Measurement means assigning numbers or other symbols to characteristics…

CUSTOMER PREFERENCE FOR SUNSILK SHAMPOO To: Subject lecturer Mrs. H.M.R.P. Hearth From: P.W.D.N. Rukshala BM/2007/226 DEPARTMENT OF MARKETING MANAGEMENT UNIVERSITY OF KELANIYA…

1. Done By :Gourisankaran PClass: 10 ERoll No: 31 2. Crystallography is the science that examines thearrangement of atoms in solids. The wordCrystallography derives its name…

1. Measurement Scales Measurement : Assignment of numbers orsymbolsto Characteristics of objects Example:Consumers’ Perception Attitude PreferencesIt is like a mapping;Characteristics…

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DECLARATION I hereby declared that this project is developed entirely on the basis of our personal efforts made under the sincere guidance of our teacher. No portion of the…

CUSTOMER PREFERENCE FOR SUNSILK SHAMPOO REPORT CONTENT 1.0 INTRODUCTION 1.1 Background 1.2 Research Problem 1.3 Research Objectives 1.4 Research Questions 1.5 How You Will…