1. Measurement Scales Measurement : Assignment of numbers orsymbolsto Characteristics of objects Example:Consumers’ Perception Attitude PreferencesIt is like a mapping;Characteristics…
1. ATTITUDE SCALES 2. CONCEPT OF ATTITUDE Attitudes are individual mental processes which determine both the actual and potential responses of each person in a social world.…
1.Attitudes and Alternative Evaluationp.n.l Consumer Behavior2. Topic Highlights Definition of Attitudes Why Do We Hold Attitudes? How Are…
1.SOCIAL PSYCHOLOGY2. Social psychologyis the study of how people and groups interact.Social psychologyis thescientific studyof how people'sthoughts ,feelings , andbehaviorsare…
A Context for Change: National, State, District, and School Processes and the Implementation of the Teaching SMART Program Improving gender, racial, and social equity in…
ACKNOWLEDGEMENT TRIBHUVAN UNIVERSITY INSTITUTE OF ENGINEERING PULCHOWK CAMPUS DEPARTMENT OF CIVIL ENGINEERING A FIELD REPORT ON GELOGY SUBMITTED BY SUBMITTED TO AMRIT AACHARYA…