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MKT 400 Marketing Research Lecture 4 Dr. Anjala Krishen Dept. of Marketing 1 Measurement and Scaling Measurement means assigning numbers or other symbols to characteristics…

Documents Measurement and Scaling

UNIT:03 MEASUREMENT means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules. what we measure is not consumers but…

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1. ATTITUDE SCALES 2. CONCEPT OF ATTITUDE Attitudes are individual mental processes which determine both the actual and potential responses of each person in a social world.…

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Module-2 Measurement and Scaling Questionnaire Design Sampling Fieldwork Data Preparation Measurement and Scaling Primary Scales of Measurement Nominal scale Ordinal scale…

Documents UNIT 3-A: MEASUREMENT & DATA COLLECTION 1.Measurement and Scaling 2.Comparative Scaling Techniques.....

UNIT 3-A: MEASUREMENT & DATA COLLECTION Measurement and Scaling Comparative Scaling Techniques Comparative Scaling Techniques Scale Evaluation GM07: RESEARCH METHODOLOGY…