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MKT 400 Marketing Research Lecture 4 Dr. Anjala Krishen Dept. of Marketing 1 Measurement and Scaling Measurement means assigning numbers or other symbols to characteristics…

Documents Measurement and Scaling

UNIT:03 MEASUREMENT means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules. what we measure is not consumers but…

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1. ATTITUDE SCALES 2. CONCEPT OF ATTITUDE Attitudes are individual mental processes which determine both the actual and potential responses of each person in a social world.…

Business Final.Ppt007

1.CHAPTER NO. 11 DIRECT RESPONSE ATTITUDE SCALES AND MEASURES OFEMOTIONS2. Attitude Attitude is defined asan overall evaluation that enables one to respond in a consistently…