ADVERTISING STRATEGY ADVERTISING STRATEGY Stuff weâll cover this week... So, what is a strategy then? Strategy = A bridge Strategy = Problem Solving Strategy = Science Strategy…

Slide 1 Dr. Karim Kobeissi Islamic University of Lebanon - 2014 Chapter 5: Marketing Communications Marketing Communications - Definition Marketing communications represents…

Abstract Integrated marketing communication (IMC) is being practiced worldwide at very large scale. The purpose of this project report is to enhance the understanding of…

Slide 1 CREATIVE Consumer sales promotion Issues Overview of Integrated marketing communications (IMC) Element of marketing communications Key features of IMC CREATIVE Consumer…

Workshop Social Media Marketing Boost your bottom line, Create awareness and Engage a community around your Brand! March 28, 2012 at 9:00 AM - March 29, 2012 at 5:00 PM (GMT),…

Chapter One Overview of Integrated Marketing Communications Chapter One Objectives Introduce the topic of marketing communications (MarCom) Describe the nature and importance…