Chapter 8 Media Planning and Buying 1 Learning Objectives Learn about major decisions involved in media planning. Understand fundamental terms of media planning. Learn how…

1. Ambush Marketing Presented by Aravind D.M06 Rajeev Bhala37 Hardik Shaw61 2. AMBUSH MARKETING ‘ It is the unauthorized association of a business or organization with…

Ambush Marketing Presented by Aravind D.M 06 Rajeev Bhala 37 Hardik Shaw 61 AMBUSH MARKETING It is the unauthorized association of a business or organization with the marketing…

1. ANSHUL RENOLD DEEKSHA.G HARISH . B PREM KUMAR UDIT. G 2. 1) Budget Consideration? • Cost Estimating 2) How can a value of an media strategy be determined? • By how…

1. COMMERCIAL RADIO STATION 2. • Telephone broadcasting (1881–1932): the earliest form of electronic broadcasting (not counting data services offered by stock telegraph…

1. EVALUATION OF BROADCAST MEDIALearning Objectives To examine the structure of the television and radio industries and the role of each medium in the advertising program.…

Slide 1Dr Joseph Obe Dr Joe Email: [email protected] Twitter:@josephobe Website: www.josephobe.comwww.josephobe.com FB: Joseph Obe Slide 2 TV Programme Writing & Production…

Slide 1Garrett Durig Kelly Glitzos David Laden Aram Tramblian Richard Qin Sports Economics Slide 2 Types Of Sports Marketing Advertising of Sports Organizations and Associations…

Slide 1The World of Media Chapter 1 Slide 2 Media is… Media is … Strategic planning for a marketers advertising budget Media is … media management, program/content…

Slide 1Sports Distribution 2.2 Event & Media Distribution Slide 2 Stadium as Place Slide 3 Place=Distribution Sports are produced and consumed simultaneously The Stadium,…