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Welcome to ARLYENE.MIRANDA. SREELAKSHMI ANUJA .NIVILIKAR SUMIT.NAIR VIDDHI.PAREKH History  Founded in 1971 by Frederick W. Smith.  First Investment  1980’s: –…

Documents Brand Engagement Model & Study 2012

1. Brand Engagement Index 2012 DECEMBER 2012 2. – Management & research objectives – Methodology Report – Executive summaryOverview – Meaning of brands – Measuring…

Entertainment & Humor In game advertising

1. Kyle JerniganSarah Andrews 2. What is In-Game Advertising?Put simply, in-game advertising is serving ads into agame environment, but the nuances varydramatically. For…

Technology Digiday Brand Conference: Workshop with Nielsen: Leveraging Reach and Resonance to Drive Results

1.Measuring and OptimizingReach and Resonancein Digital AdvertisingRandall BeardGlobal Head – Advertiser SolutionsThe Nielsen Company 1Measure and Optimize Reach and Resonance…

Technology AdTonik for Advertisers_Leave Behind

1. TV Audience Extension Platform Powering TV & Mobile Advertising -Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness -Amplify your…

Business The Story Behind the Automated Thanking Machine

1. HOUSEKEEPING -  The recording and slides for today’s presenta?on will be made available on cxweek.com along with other content and…

Documents In-game advertising is serving ads into a game environment. For some 3D games, in- game ads appear.....

Slide 1 Slide 2  In-game advertising is serving ads into a game environment. For some 3D games, in- game ads appear as posters or billboards in the virtual world. For…

Marketing Social media marketing ii

1.Social Media MarketingAin Shams DBA – Group 6Under Supervision Dr. Aisha El-Menway2. Team Member 1. 2. 3. 4. 5. 6. 7.Khaled Nabil Kamal El-Attar Mohamed Abd El-Dayem…