1. Measuring and OptimizingReach and Resonancein Digital AdvertisingRandall BeardGlobal Head – Advertiser SolutionsNielsen 1 Measure and Optimize Reach and Resonance Copyright…
1.Measuring and OptimizingReach and Resonancein Digital AdvertisingRandall BeardGlobal Head – Advertiser SolutionsThe Nielsen Company 1Measure and Optimize Reach and Resonance…