Documents "Integrated Marketing Communication" of LUX

PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF LUX SOAP BY HINDUSTAN UNLEVER LIMITED” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty…

Business Brand extension

1.   2.   1Brand= 1 Product = 1 Promise(Also known as House of Brands)   P&Ghave 4 brands of shampoos all having separate promises & target markets. Head &…

Business Brand image Of lux Soap in Cuttack City

Brand image measurement Submitted To: - Prof. Srinivas Govindrajan ABHILASH DAS (ROLL 1) BIRAJA PRASANNA DASH (ROLL 12) SANGRAM KESHARI JENA (ROLL 42) SHOVAN DASH ( ROLL…