PRESENTATION ON BRAND EXTENSIONS PRESENTED BY:PRIYA ROLL NO.-07 MBA(HONS)F Contents Line Extension - Reasons for Line Extensions - Line Extension Risks - Line Extension…
CHAPTER1: INTRODUCTION 1.1 BACKGROUND THE STUDY This report is prepared for the partial fulfillment of the requirement for the Bachelor in Business Administration (BBA),…
Designing and Implementing Brand Strategies Designing and Implementing Brand Strategies …defines brand boundaries and brand complexity …defines the relationship between…
CHAPTER ONE 1. Introduction of the Organization 1.1 OVERVIEW OF THE STUDY Bata Brands has been making tracks around the world for more than a century. The company manufactures…
Brand Management Dr. Vibhuti Tripathi, SMS What is a Product? • Anything that can be offered to a market for attention, acquisition, use or consumption. • Satisfies a…