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Consumer Learning likeHor­ 1 .; .j ;',,'I ,')"1.' 1j H ORLICKS has beena part of theIndianmarket for severaldecades.Itis amilkadditivethatis posi­…

Documents Brand Extension- Priya

PRESENTATION ON BRAND EXTENSIONS PRESENTED BY:PRIYA ROLL NO.-07 MBA(HONS)F  Contents Line Extension - Reasons for Line Extensions - Line Extension Risks - Line Extension…

Documents Dettol - Managing Brand Extensions

DETTOL: MANAGING BRAND EXTENSIONS Group 6 Rahul Bedi Vipul Bajaj Souvik Roy Dinesh Rohra Amrit Baid Akshit Mediratta About Reckitt Benckiser plc British multinational consumer…

Documents Brand Equity

BRAND EQUITY Brand Management by YLR Moorthy, IIMB, Vikas Publishing House, 2010 Brand Management by Harsh V Verma FMS Delhi, Excel Books 2010 Definitions of Brand Equity…

Documents Report on Surya Nepal

CHAPTER1: INTRODUCTION 1.1 BACKGROUND THE STUDY This report is prepared for the partial fulfillment of the requirement for the Bachelor in Business Administration (BBA),…

Documents Chapter 11

Designing and Implementing Brand Strategies Designing and Implementing Brand Strategies …defines brand boundaries and brand complexity …defines the relationship between…

Documents BATA

CHAPTER ONE 1. Introduction of the Organization 1.1 OVERVIEW OF THE STUDY Bata Brands has been making tracks around the world for more than a century. The company manufactures…

Documents Brand Management (3).ppt

Brand Management Dr. Vibhuti Tripathi, SMS What is a Product? • Anything that can be offered to a market for attention, acquisition, use or consumption. • Satisfies a…

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BRAND EXTENSION Presented By Prakashgouda Abhishek pandey Road Map • • • • • Brand Extension Types of Brand Extension Needs of Brand Extension Advantages Disadvantages…

Documents Brand Management

BRAND MANAGEMENT TABLE OF CONTENTS     Brand . Brand Equity. Brand Challenges a) Brand Decision b) Brand Sponsor Decision c) Brand Name Decision d) Brand Strategy…